Entry #5: Mayhem Big Day 

    

     Hi, welcome to my blog. Recently I saw an interesting advertisement that I want to share with you. This is the Allstate Mayhem Commercial titled “Mayhem Big Day.” Let’s watch the video below first. 

 

 

    This advertisement makes me laugh out loud so much. Mayhem in this ad is the best man who is obsessed with the football game and creates a big mess in his friend’s wedding. He does not intend to do a bad thing, but a random incident just happens. The commercial uses the humor tone to persuade people to buy or change to Allstate insurance. Beside that, it also wants customers to associate Allstate with security. There are many situations and incidents that can happen in life that other insurance companies may not cover on their behalf, but Allstate will  have you covered. The target audience of this ad is people who are old enough to own their own vehicles or homes, probably from twenty to fifty years old, especially young couples who just got married and their friends because of the age of characters in the ad. Furthermore, the ad also targets potential customers who haven’t considered whether their current insurance will cover them during an emergency. This commercial makes people rethink their current insurance policy. 

    By looking at the ads, we can see American culture in general: obsessed with football. The ad appeals on an emotional level in that most people can likely relate to the customers in the ad because the incident can happen every day in life. Many of us really don’t know how much coverage we have until we are already in an accident. At that time, it’s too late to change anything, and we may end up paying more than we expect. The ad also wants people to be prepared for life’s emergencies. 

    Overall it is a really fun commercial to watch. I am not a person who likes to switch insurance often, but after this ad, I put Allstate to be a consideration. It makes me become one of their future potential customers. The commercial is really effective.